Offer information

Product Portfolio & Marketing Specialist

Iveco Group

Sector / reference area

Automotive

Carrying out the work activity

Italy

Number of positions available

1

Type of contract

Internship

Description

The role of the Product Portfolio & Marketing Specialist is to support at 360° the Head of Product Portfolio & Marketing (PP&M), where the main goal of the PP&M is to be the ‘Voice of the Customer’ throughout the organization to optimize the company’s development capabilities of Powertrain solutions and new businesses.

KEY ACCOUNTABILITY

• Work in coordination with PP&M Manager to develop the specific segment market know-how to define product go-to-market strategy:
  • Continuously monitor market needs and requirements (e.g organizing specific customer workshops with OEM and final customers), taking into account future technology / developments, competitor products/services and the changing requirements of regulatory norms.
  • Defining product drivers for Powertrain applications on a world-wide basis
  • Analyzing market trends in your business segment and competitors’ moves in terms of new product launches and technical roadmaps
• Assess FPT Powertrain product competitiveness and perform gap analysis
• Scout for new market/business/customer opportunities
• Ensure adequate Price positioning through value analysis
• Support the preparation of company’s program approvals through competitive assessment analysis
• Collaborate to produce Product roadmaps and target settings for mid-long term development.
• Collaborate to define Product Communication guidelines and support brand and training activities
  • Collaborating to FPT’s exhibitions preparation and attendance
  • Supporting FPT’s and Customers product launches, press-events and communication strategies
  • Organizing training sessions for FPT’s Sales teams customers/dealers
• Support the development of marketing and sales tools and the release of commercial documentation
• Support Regions for local activities and acquire a worldwide knowledge of the Powertrain market

Candidate requirements

• Master degree (Management/Mechanical/Electronic engineering is preferable) • Analytical approach and capability to translate market data and deviations into future trends and segmentations • Ability to work and to collaborate by objectives in a cross-functional teams, with strong communication attitudes and relationship skills • Excellent knowledge of English in speaking and writing • MS Office and common ICT tools